Liam has extensive drinks experience with previous roles as Vice President of Marketing at Carlsberg, Marketing Director at Bacardi Brown-Forman Brands and Brands Director at AB InBev, as well as Head of Brand Marketing at Nestlé Rowntree. Having managed an enviable portfolio of drinks brands that include Carlsberg, San Miguel, Bacardi, Grey Goose, Bombay Sapphire and Jack Daniels, Liam is recognised as a leading marketer and has regularly appeared in Campaign magazine’s ‘Marketing Power 100’ and Marketing Week’s ‘Top 100 Most Effective Marketers’.
In his new role Liam will lead the next phase of development of the Chapel Down brand and be responsible for all aspects of marketing. His remit will also include our Direct-to-Consumer Ecommerce business and visitor experience in Tenterden, Kent.
Andrew Carter, CEO of Chapel Down, commented: “I am delighted that Liam will be joining Chapel Down. He is a first class marketer with a great track record in building premium drink brands and leading the development of high-performance marketing teams. Building Chapel Down into an iconic British brand is at the heart of our company strategy so I’m excited that Liam will be joining our business at this stage of our development.”
Liam Newton commented: “Few brands have as exciting a future as Chapel Down, with the reputation of English wine growing and an increasing number of consumers discovering the excellent quality of our sparkling and still wines. I look forward to working with Andrew and the talented team at Chapel Down to build it into an iconic brand of the future.”