SHAREHOLDER BENEFITS & FAQ'S

We believe investing in Chapel Down should be rewarding and fun. Here you will find details of our shareholder benefits along with frequently asked questions.

SHAREHOLDER BENEFITS TABLE

Benefits
Silver Shareholders
1 to 1999 shares
Gold Shareholders
2000 to 9999
Platinum Shareholders
10,000+ shares
Benefits Early access to new vintages
Silver Shareholders
1 to 1999 shares
Gold Shareholders
2000 to 9999
Platinum Shareholders
10,000+ shares
Benefits Free tastings in the Winery shop
Silver Shareholders
1 to 1999 shares
Gold Shareholders
2000 to 9999
Platinum Shareholders
10,000+ shares
Benefits Annual 25% off voucher
Silver Shareholders
1 to 1999 shares
Gold Shareholders
2000 to 9999
-
Platinum Shareholders
10,000+ shares
-
Benefits Annual guided tour
Silver Shareholders
1 to 1999 shares
-
Gold Shareholders
2000 to 9999
✔ (2 people)
Platinum Shareholders
10,000+ shares
✔ (4 people)
Benefits Ongoing 33% off wines
Silver Shareholders
1 to 1999 shares
-
Gold Shareholders
2000 to 9999
Platinum Shareholders
10,000+ shares
Benefits Ongoing 10% off Chapel Down Spirits
Silver Shareholders
1 to 1999 shares
-
Gold Shareholders
2000 to 9999
Platinum Shareholders
10,000+ shares
Benefits Ongoing 33% off Vine to Wine Package
Silver Shareholders
1 to 1999 shares
-
Gold Shareholders
2000 to 9999
Platinum Shareholders
10,000+ shares
Benefits Ongoing 10% off virtual tasting packages
Silver Shareholders
1 to 1999 shares
-
Gold Shareholders
2000 to 9999
Platinum Shareholders
10,000+ shares
Benefits Ongoing 25% off food at The Swan, 4 people
Silver Shareholders
1 to 1999 shares
-
Gold Shareholders
2000 to 9999
Platinum Shareholders
10,000+ shares
Benefits Ongoing 25% discount at the Winery Shop
Silver Shareholders
1 to 1999 shares
-
Gold Shareholders
2000 to 9999
Platinum Shareholders
10,000+ shares
Benefits Early booking access to events at the Chapel Down winery & Invitation to exclusive shareholder events*
Silver Shareholders
1 to 1999 shares
-
Gold Shareholders
2000 to 9999
Platinum Shareholders
10,000+ shares
✔✔
Benefits Complimentary standard delivery on online orders**
Silver Shareholders
1 to 1999 shares
-
Gold Shareholders
2000 to 9999
-
Platinum Shareholders
10,000+ shares
*Ticketed events, places subject to availability, details and prices TBC
** Standard delivery will be £5.95 for all orders under £70.00 for non-Platinum shareholders.
** Express delivery is £6.95 for all shareholders at any order value.

Buying Shares

Shares in Chapel Down Group PLC (CDGP) are traded on the AIM market.
A list of AIM approved brokers can be found below.

FAQ'S

HOW DO I BECOME A SHAREHOLDER IN CHAPEL DOWN?

Shares in Chapel Down
Group PLC (CDGP) are traded on the AIM market. Talk to your broker, alternatively, a list of retail brokers trading on AIM can be found on the London Stock Exchange website.

I'm a new shareholder, how do I receive my benefits?

If you have purchased shares via the AIM market or a nominee account, in order to receive your shareholder benefits we require you to please send proof of your shareholding (as we will not automatically receive your details).

Please download a copy of our shareholder benefits sign up form below then post or email the completed form and a copy of your Contract Note or Share Certificate, along with your postal address and email address. 

Shareholder Benefits Consent Form 2024

(NB: This is not required to be completed by Seedrs shareholders) 

You will then be added to our shareholder database and will receive a welcome email which will include the details of your shareholder benefits including how to set up an online account. This process will take approximately one week.

On receipt of your welcome email, you will be able to claim your benefits at the Winery and to make purchases using your discounts on this website.

I am a Gold/Platinum Shareholder, how do I set up my online account?

New shareholders will be set up with an online account as part of the welcome process. 

If you are an existing shareholder without a shareholder account on our website or are unable to access your account please email shareholder@chapeldown.com with your details and shareholder number and the team will advise you.

Once logged in to your shareholder account you will be able to view products at your shareholder price (where applicable) and add them to your basket in the usual way. 

Product discounts for Chapel Down Gold and Platinum Shareholders are as follows: 

• Still and Sparkling Wines - 33% discount 
• Spirits - 10% discount 

These percentage discounts are applied to the full retail price of the individual product or mixed case and are not in conjunction with any other offer or discount. Discounts can be subject to change at short notice. 

Once logged in to www.chapeldown.com as a shareholder you will view products at your shareholder price (where applicable) and add them to your basket in the usual way. 

I am a Silver Shareholder, how do I claim my 25% off single use annual discount?

As a Silver Shareholder you will hold between 1 and 1999 shares. You will have received a single use code as part of your Welcome email or Annual Update email, which can be applied at the Checkout of our website once logged in to your shareholder account. Your voucher can also be redeemed at the Winery shop. If you have any questions or cannot locate the current code please get in touch via shareholder@chapeldown.com

WHAT ARE PLATINUM SHAREHOLDER BENEFITS AND HOW DO I QUALIFY FOR THEM?

The Platinum level of benefits was originally introduced for our crowdfund investors who invested in 10,000 shares or more during the 202 campaign with Seedrs. These investors were eligible for 2 one-off benefits in addition to the full set of Gold benefits at that time.

From March 2023 new and existing shareholders holding 10,000 shares or more will be categorised as Platinum shareholders and are eligible for the benefits shown in the table above.

How do I claim my shareholder benefits in the Winery shop?

We are no longer issuing physical shareholder privilege cards.

Please mention to the staff at the till that you are a Chapel Down shareholder and, if possible, whether you are a Silver, Gold or Platinum shareholder. A staff member will then ask for your full name, email address, postcode and shareholder number and they will locate you on our shareholder database.

You may be asked for proof of ID which displays your name (such as a bank card or driver’s licence).

How do I book a Guided Tour?

Updated 24th June 2024: Please note we have recently updated our tour booking platform. Unique shareholder tour codes starting in 24G and 24P are no longer valid for future bookings. (Existing bookings are unaffected). All eligible Gold and Platinum shareholders will be sent a new 2024 tour voucher code by email, please contact shareholder@chapeldown.com with any questions.

Gold and Platinum Shareholders are entitled to a complimentary guided tour and tutored wine tasting. Gold shareholders (2 places) Platinum shareholders (4 places). This is an annual entitlement.

Each eligible shareholder will be issued with a code by email as part of their welcome email and then once a year ongoing, this can be redeemed against a tour purchase online. The shareholder should book a  Guided Tour and Tasting online using their shareholder account and enter their code during checkout process.

In addition to our scheduled Guided Tour and Tasting dates in 2024 we are also offering  Shareholder Exclusive Evening Tours  which will run on selected Thursdays and Fridays between May and September, starting at 5.30pm.

Tour booking process for Gold and Platinum shareholders

  • Log in to your shareholder account
  • Navigate to  Guided Tour and Tasting or  Shareholder Exclusive Evening Tour
  • Choose your ticket type, number of attendees, date and time you would like to attend the tour
  • Click continue to summary and once details are checked, click add to cart
  • Go to checkout and add your Shareholder discount code to the ‘Discount code or gift card’ box. Click ‘Apply’. If additional payment is required add your payment details.
  • Checkout and receive email confirmation

Terms and Conditions for the shareholder tour voucher code:

  • The booking should be made by the shareholder using the online account to which your benefits are associated.
  • The shareholder must be present on the day of visit.
  • The tour voucher code is not transferable to friends and family.
  • Tour codes cannot be gifted as charitable donations.
  • Additional paid-for places can be purchased in the same transaction.
  • Please book in advance to secure your preferred date and time. Weekends (particularly Saturdays) are generally very busy for both tour bookings and dining at The Swan restaurant.
  • The tour voucher code can be applied to one booking only each year.
    The tour voucher code is valid on visits up to the 31st December 2024, subject to availability.
  • Unused tour codes cannot be rolled forward to the following year. This is an annual entitlement; all eligible shareholders will receive a new tour voucher code each year by email.
  • All bookings will be checked against our shareholder register.

How can I make a reservation at The Swan?

All shareholders are welcome to dine at The Swan restaurant, shareholder discount is available to Gold and Platinum shareholders only. 

Please book a table at The Swan by calling their team on 01580 761616 quoting ‘Chapel Down Shareholder Discount’ and your shareholder number or booking via their website adding your shareholder number in the Comments box.

The 25% discount for Gold and Platinum shareholders is available on food purchases only, with a maximum table size of 4 people. The shareholder must be present.

Certain dates will be excluded, and shareholder discount is not available in conjunction with any other offer or special event.

How do I update my details?

Please advise us via shareholder@chapeldown.com if your contact details change, we are not currently able to pick up any address changes from your online account and apply them to our shareholder list.

You will also need to advise the Share Registrar and / or the nominee account where your shares are held this will ensure that our shareholder list remains up to date and is particularly important when receiving our Annual Report (direct shareholders only).  

As email is our primary means of email it’s important that we are kept up to date of any changes, the email address that we use to communicate with you should ideally be the same email address that you have registered with the share registrar, Seedrs or any other nominee or broker. Thank you.

Please also let us know if you move your shares or change the amount of shares you hold as this may affect your eligibility for certain benefits.

What happens if I sell my shares?

If you choose to sell your shares please advise us by emailing shareholder@chapeldown.com.
Shareholder benefits will cease immediately when shares are sold.

Can I still use my Shareholder Privilege Card?

Shareholder privilege cards issued prior to August 2021 are no longer valid. All eligible shareholders should have received a new shareholder number and benefits category (Silver/Gold/Platinum) by email.

Please contact shareholder@chapeldown.com if you require confirmation of your shareholder number.

Can I use my shareholder discounts to make a purchase at a partner retailer, venue or supermarket?

Shareholder benefits are only available via chapeldown.com
and when visiting our Winery in Tenterden.

Does my shareholder discount apply to delivery charges?

No. Shareholder discount applies to wine, spirits and mixed cases depending on the amount of shares held in Chapel Down Group plc. Shareholder discount does not apply to delivery charges.

Where can I find Regulatory Announcements & Published Annual Reports?

Please see the Investors section of this website to view this information.

HOW DO I PURCHASE A VINE TO WINE PACKAGE?

All shareholders are welcome to purchase a Vine to Wine Package.

We offer a 33% discount on the Vine to Wine Package to our Gold and Platinum Shareholders. You will need to be logged in to your shareholder account to view your exclusive pricing on the Vine to Wine page.

What are the Terms & Conditions relating to shareholder benefits?

All offers are subject to availability.

Shareholder discounts cannot be used in conjunction with any other offer / case price promotion. Shareholder benefits are valid only whilst you remain a shareholder. The benefits of your shareholding are exclusive to you and cannot be transferred to friends or family. 

We reserve the right to ask you for proof of identity and shareholder purchases will be checked against our database of current shareholders. Please make a note of your unique shareholder number.

Products purchased using shareholder discount should be for personal consumption only and not for resale. If you are interested in becoming a Trade Customer please talk to us, trade customers benefit from trade prices, credit terms, sales support and promotional material. 

Shareholder benefits are not applicable to those investing through investment clubs or groups. 

If a company wishes to invest shareholder benefits can only be issued to a named individual from that company. The individual must be named on the Share Certificate/Contract Note in addition to the company name. 

Shares can be purchased in joint names by couples living at the same address if both names are shown on the proof of shareholding; we will treat this as joint ownership and one shareholder number will be allocated per couple. 

Shareholder benefits cannot be offered to two or more friends purchasing shares under joint names. 

The beneficial shareholder is the person(s) named on the Share Certificate or Contract Note. Chapel Down cannot amend these details unless we receive written proof of a change of ownership. 

Shares can be held in an ISA, SIPP personal pension or nominee account as long as we receive proof of shareholding from the individual or their representative. 

Shareholder benefits are only available when purchasing products directly from Chapel Down, via our shop, mail order service or website. 

Annual benefits such as guided tour codes will be issued once a year by email for all eligible shareholders with 2000 or more shares. 

Guided Tour vouchers can be redeemed at The Chapel Down Winery only. 

Please keep us updated if your contact details change and don't forget to provide us with an email address so that we can keep you updated with news and offers from Chapel Down. We will never pass your details on to any third party. 

I have another question, who should I contact?

If you are a Seedrs investor and your question is about your investment or share certificate, please contact the team at Seedrs on support@seedrs.com or visit the Chapel Down page on the Seedrs website. Seedrs will also need to be advised of any changes in your personal details.

If your question is about Chapel Down, your shareholder benefits, shareholder number or any other query, please contact the Chapel Down team at shareholder@chapeldown.com

GET IN TOUCH

All the updates to your benefits, shareholder number and general enquires, please contact:

Monday - Friday: 9:00am - 5:00pm

Tel: 01580 763 033

Email: shareholder@chapeldown.com