We are delighted to announce that from 2024 we will be the ‘Official English Sparkling Wine’ Supplier of Ascot Racecourse. This is the first time in the 300-year history of the prestigious British racecourse that an English wine brand has become an Official Supplier.
Our Chapel Down wines have been the sole English sparkling wine served in the main bars of Ascot Racecourse since 2018 and we have been a race sponsor for the past five years. This extended partnership will see us as the exclusive English sparkling wine being served to more than half a million racegoers, including the flagship meeting in June – Royal Ascot.
As well as featuring on wine lists across the 179-acre racecourse, our wines will also host a series of experiential activations on key race days in 2024.
Today’s announcement coincides with QIPCO King George Race Weekend, the second largest annual race meeting after Royal Ascot. The race weekend features our Chapel Down Handicap Stakes, as well as our pop-up bar serving our award-winning English sparkling wines.
“We are proud of our award-winning sparkling wines and of our long-lasting relationship with Ascot. We are excited to now be an Official Supplier and to be able to offer racegoers even more opportunities to enjoy a fresher way to celebrate."
Liam Newton, Chapel Down Chief Marketing Officer
"We know our guests already enjoy the exceptional quality of Chapel Down’s sparkling wines with fine food and premium beverages playing such a key part of a day at the races. We are delighted to be extending our relationship with such a renowned British brand having them as an Official Supplier year-round, further extending the offering available to our racegoers as English wine continues to go from strength to strength."
Felicity Barnard, Commercial Director, Ascot Racecourse
This partnership is the latest in a growing number associations with leading British events. We are already thrilled to be the Official Sparkling Wine of England Cricket, as well as the Oxford and Cambridge Boat Race. Furthermore, the Official English Sparkling Wine of Tom Kerridge’s Pub in the Park, the UK’s largest food and music festival with ten events across the South of England this summer!