Chapel Down & England Cricket Board

The Official Sparkling Wine of England Cricket

by Chapel Down 06 April 2022

We are proud to announce that Chapel Down is the ‘Official Sparkling Wine’ of the England and Wales Cricket Board (ECB). As England’s leading wine producer, we are delighted to be partnering with the England men’s and women’s cricket teams and supporting the much cherished County game.

The three year partnership will see our sparkling wine offered to winning teams on the podium at all Men’s International, Women’s International and Domestic Finals - watched by approximately 20 million viewers worldwide. The partnership kick starts with the LV= County Championship which begins tomorrow.

This is the first time that England Cricket has partnered with an English sparkling wine brand, following previous partnerships with Champagne. As one of England’s most popular sports, Cricket is the epitome of the British sporting season and particularly fitting for it to be celebrated with our English sparkling wine.

Our Chapel Down CEO, Andrew Carter, said: “We are thrilled to be the Official Sparkling Wine to the England and Wales Cricket Board and delighted that future English cricket success will be celebrated with Chapel Down, English sparkling wine.”

ECB Sales & Marketing Director, Russell James, added: “We are delighted to be bringing some sparkle to the cricket summer through this partnership with Chapel Down. It’s great to be teaming up with a quality home-grown brand across international, domestic and recreational cricket.”

Today’s announcement is the latest in a growing number of associations that Chapel Down has across the British sporting season. Last weekend saw Chapel Down being enjoyed by the winning teams at the ‘Oxford and Cambridge Boat Race’ and our wines are served across Ascot Racecourse throughout the year. We extend our celebration of home-grown talent across British institutions in the world of The Arts with partnerships with The Donmar Warehouse theatre, the Royal Opera House and the Turner Contemporary gallery.